Ervin Lee

Ervin Lee stands at the forefront of the fastest moving on the go retail space and innovative brand product development. He’s spent the past five years evangelizing an industry-wide shift to private label brands, technology, and internal ecosystem development. This has helped position his retail stores and products as a leader in brand incubation, retail sales solutions and consumer delivery services.

A calculated risk-taker with deep brand, distribution and retail industry knowledge, Ervin has grown his retail stores to impressive growth over the last five years with a hyper focus on the “intimacy of the sale”, being customer involved and driving consumer engagement through real time feedback.

Throughout his 23-year tenure with Bacardi USA, Pepsi, MIllerCoors and Gillette, Ervin has built a reputation for developing business strategies, incubating new innovative brands, and building out channel programs.

Ervin holds a Bachelor of Science from Brigham Young University and is currently enrolled at The King’s University pursing a Master of Theology. He is also a member of The Board of Directors for the Texas Package Store Association, which is made up of 3,000 plus liquor stores and owners. Additionally, he is a founding member of Hampton Ministries that helps those who suffer from drug and alcohol addiction.